Business owners not familiar with the changing landscape of digital marketing tend to regard web design as a cosmetic endeavor. The common argument runs like this: why should the appearance of the website matter so much as long as I am providing good value to my customers?
However, this is nothing but underestimating the importance of website. The thing to realize here is that web design today involves so much more than the mere appearance of a website. The appearance matters, too, and a website that looks outdated can cause serious damage to a business. But web design includes many other components as well and these are directly related to a healthy online presence of a business.
So, let’s look at some of these key components of website design and see how they can help grow your business.
The Look Matters
The appearance of your website is a valuable tool for making your business stand out from the competition. A well-designed website helps make a good first impression on its visitors. Consistency in style and theme helps build trust and credibility and increases brand value. And all of these encourage your visitors to stay on your site longer and return. Contrarily, a webpage that looks too plain and tepid will instantly put off your visitors, no matter how good the content or the services offered therein.
Think about the growing popularity of the infographics, for example. Even quality content needs to be presented in a manner that readers will find easy to go over. An impressive look does not mean flashy designs, stunning visuals, etc., but it is more about integrating your content and design elements in a cohesive manner. That way your visitors will have a comfortable and pleasing experience while on your site. And this would make them come back to your site more regularly in the future. The important thing is to strike the right balance between text and visual elements (including images, videos, etc.). You don’t want to go overboard with your visuals, but neither do you want to publish your text and message in a manner that it becomes physically stressful for readers to go through them.
Web Design and SEO
How you publish your content and other web design elements affect on-page SEO. It is difficult to explain all the various ways in which web design affects SEO, but to cite but one example, we may mention the relation between reading patterns and SEO.
We are commonly accustomed to reading from left to right, and from top to bottom. A web designer’s awareness of this makes him place the most important part of the message on the upper left-hand column. This makes it easier for the reader to digest the information quickly and commit it to his memory. However, what you may not know is that inserting important business-related keywords into this section of the HTML-based text makes it easier for search engine bots to crawl and index your website, thereby improving the search engine placement and visibility of your website.
This is just one of many examples of how to use different web design elements to make your code more SEO-friendly.
Navigation, Responsive Design, Social Media Interaction
Simple, solid and intuitive navigation is a must for any website today. Broad and large headings encompassing numerous other subtopics make your visitors find all the different information quickly and without any hassle.
Then, there is the element of responsive design. Today’s internet users browse a website from a number of different devices and this makes responsive design a must-have for all websites. No matter what device your visitors are using to peruse your site, they must have a positive experience. In this as in many other things, the simple thing to remind yourself is that your competitors are doing it. So, if you ignore it, it will be your loss!
Placing a number of social media interaction buttons is just as necessary in this strong social media-infused atmosphere we are living in today. Yet, you cannot insert these buttons in any which way; but they need to be placed strategically so that they are easily visible to the readers without interfering with the flow of their reading. There are so many subtle things to take care of and only a reputable web design agency with a highly qualified staff make it all right for you.
So, how good is your present website and how effective it is in attracting higher traffic and more leads? Please fill out our ‘free video audit’ Request Form below to let us inspect your current website. Based on our findings, we’ll be able to suggest areas of improvement that we believe will help you capture more leads and will translate to higher conversions down the line.