Many startups and small businesses, often seem to face a difficult time employing professional SEO services. It normally costs a good deal of money to hire an SEO professional. If someone is working with a tight budget, it is easy to see why he may face a dilemma.
SEO of Today
At this point, it is worthwhile to pause a moment and consider how radically the SEO scene has changed over the last years. In the old days, keyword-stuffing your content was often good enough to get yourself a high ranking in the search results. However, as we all know by now, such unscrupulous practices would no longer yield results with today’s sophisticated search algorithms.
The advanced search bots of today crawl and index your content in an entirely different manner. Unless your website is able to provide, among other things, great UX (User Experience) to the visitor, your chances of ranking high in search engine results are slight.
For this reason, it is crucial for any business—small or big—to have a proper SEO strategy in place. After all, what is the point of maintaining a website if you cannot drive traffic and eventually convert that traffic to sales?
A Proper SEO Strategy
First of all, the thing to understand is that SEO is not just one single strategy, but rather a blend of many different and smaller strategies.
Website SEO Audit: At Opt Digital, we prefer to start with a website SEO audit. Our SEO experts will look into different things such as the current state of your website, your Google search console data, your site’s analytics, and more. The insight we will gain from using these different SEO analyses will provide us with valuable information on how to craft a competitive SEO strategy for your organization.
In order to reach your potential customers and targeted audience, you need to speak in their language. This means using the right keywords, phrases, terms, etc. With keyword research, you know what terms and phrases (including long-tail keywords, location-based keywords, etc.) to use in your content, title tags, meta descriptions, an elsewhere.
However, it is also important to use them in the right way in order to get a high ranking for those particular key terms. And here’s where an SEO expert will be able to help you with the proper guidance and advice.
On-page and Off-page Optimization
Both off-page and on-page optimization are integral parts of your SEO strategy.
Off-page or Off-site SEO relates to all activities you perform outside your own website—such as social bookmarking, social media marketing, link building, etc. (to name but a few), but activities that are all essentially aimed at gaining a higher search engine ranking for your site. Basically, what all your off-page optimization efforts amount to is to build ‘Authority’ for your website. This means the trustworthiness of your website, its popularity, and relevance inside the related industry, and so on—all of which carry great value with the advanced search engine algorithms of today.
On-page optimization, on the other hand, involves things such as user experience (UX), keyword targeting, Unique Value and crawler/bot accessibility.
Content Creation and Implementation
Possibly, nothing can boost your online presence as strongly as creating compelling, optimized, and streamlined content. And content comes in many forms: Product Pages, Service Pages, Blogs, Longform content and all of these are beneficial for your business.
However, it is also important to implement these options properly. Product and service pages give your existing and potential clients a detailed insight on what you are offering them. They are very beneficial. But, you also need to tweak and update them from time to time as you expand your activities but also in view of what your competitors are posting.
Then, regular blog posts are great for creating personalized content for your visitors, but more importantly, they give you the opportunity to update your website and keep adding new content. Search engines love fresh content and regular blog posts are a great way to keep your website ‘fresh’!
Finally, long-form content allows you to discuss particular topics in greater detail. These are of great value to informed customers since they serve to exhibit your thorough knowledge about your business and the services you are providing. And in the process, long-form content helps build trust and appreciation.
So, how is your business enterprise faring in the online universe?
To know, please complete the Request Form on our site. Once we receive the filled out form, our staff will perform a no-cost video audit to find how your website is ranking in relation to different keyword queries directly relevant to your business.
Also, feel free to get in touch with us to learn more about all the benefits of SEO.