Opt Digital

Opt Digital2019-03-27T16:30:46+00:00

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We help businesses grow their sales by using trusted search engine optimization methods.
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At Opt Digital, we use proven methods to help optimize your website so that search engines can get a better understanding of it and place you higher in the rankings. This will give you more credibility, traffic, customers, sales, and profit.

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SEO

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Even though search engines are becoming more and more advanced, they still can’t comprehend a website the same way a person can. An integral part of SEO is making sure that humans and search engine robots clearly understand your website.
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Reputation Management

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Online reputation management is vital in today’s digital world. Just one negative search result can influence what others think of your brand.
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Web Design

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Your website is the medium between you and your target audience. Its design and navigation will be a major factor in determining whether your visitors stay and have a good experience or go elsewhere to find what they are looking for.
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[av_testimonial_single src=’3354′ name=’Kara Reagan’ subtitle=” link=’http://’ linktext=” av_uid=’av-c4vk’]
I engaged Julio to handle some of our client SEO work. His knowledge, strategies, and professionalism can be a game changer for anyone he chooses to do business with. I highly recommend Julio to anyone trying to bring new and repeat traffic to their business. Thank you, Julio!
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[av_testimonial_single src=’3352′ name=’Ben Vangarde’ subtitle=” link=” linktext=” av_uid=’av-9hbk’]
Julio is one of the most skilled SEO specialists I’ve come to know. He is very detail-oriented and knows what works and what doesn’t. Work with Julio if you’re looking to take your business to the next level.
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[av_testimonial_single src=’3353′ name=’Christopher Collman’ subtitle=” link=’http://’ linktext=” av_uid=’av-7ug4′]
Julio is one of the best when it comes to SEO. A true professional who knows how to deliver the desired results that every company needs. If you want to grow your bottom line with good strategic SEO strategies, then Julio is the man that can deliver the results you need for your business.
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[av_testimonial_single src=’3351′ name=’Alexander Smith’ subtitle=” link=’http://’ linktext=” av_uid=’av-33l0′]
Julio’s knowledge and dedication set him apart from other internet marketers. He is always up-to-date with the latest trends and algorithm updates. Contact Julio if you are looking to grow your business.
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[av_testimonial_single src=’3350′ name=’Ben Magsino’ subtitle=” link=’http://’ linktext=” av_uid=’av-azw’]
I highly recommend Julio. He has shown time and again the ability to improve website rankings.
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Stop losing out to your competitors
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Opt Digital

With the increased prominence of search engines as a means to navigate the enormous World Wide Web, it has become critical for businesses to rank on top of the search engine results page – SERPs. Search engine optimization is the practice of using various techniques to intentionally and positively affect the ranking of a web page and by extension, the ranking of the associated website on SERPs.

With this in mind, SEO can be defined as the use of a set of principles/guidelines in a process that is intended to improve the ranking of a web page on search engines. However, in practice, many webmasters solely focus on ranking on Google, owing to the clout that Google has in the search industry. Nonetheless, there are some benefits of ranking highly on other search engines in the market (Bing and Yahoo come to mind), including diversification of web presence. Opt Digital provides a diversification in ranking in different websites, which prevents a website from being discarded to oblivion, just because it does not rank top on Google.

The Aims Of Conducting Search Engine Optimization

Regardless of the particular search engine, a webmaster chooses to rank for, the main target is always the same” to increase traffic to their website and reap the benefits that come with the increased traffic. Just as it is the case with brick and mortar stores, where the location of the store influences a number of customers that a business attracts so does the placement of a website on SERPs. Typically the amount of traffic that stores receive in turn influence the number of paying customers that the stores end up with.

The same case applies to Digital Marketing. Increased traffic to a website accords websites owners with an opportunity to capture a greater number of online consumers seeking products and services in their niche. It is, thus, of critical importance for businesses to be well positioned to attract the highest possible amount of traffic to their online stores. The role of SEO in as far ranking is concerned is to position webpages/websites on prime real estate in the internet realm and thus provide businesses with an avenue of attracting a huge amount of traffic.

Ideally, every business should pursue SEO with the goal of ranking among the top 5 links in the SERPs related to their keywords. The top 5 ranking positions receive the vast majority of the traffic, with the traffic numbers decreasing as you get further down.

The Benefits That Search Engine Optimization Yields (When Done Correctly)

The main benefit that any business investing in SEO should expect to gain from the endeavor is an increment in traffic to their website. When the optimization process is done correctly, businesses do experience increased website traffic quite fast, especially when they rank top in their niche-related keywords. However, businesses and their marketing departments should put their expectations in check as SEO rarely yields instant results. When it comes to this particular marketing strategy, a degree of patience is required.

Another key benefit that business owners should expect from Opt Digital’s SEO is improved user experiences. Over the past decade, search companies led by Google have been placing an ever-increasing importance on the UX of the websites they rank. As such, many of the optimization technique and tactics have morphed into producing a stellar user experience.

At Opt Digital we use fundamental optimization strategies that involve making websites secure, reducing the load speeds of websites, and providing authority content, all of which, Google and other search engine have a high regard for. Therefore, as a consequence of optimizing their websites, businesses can expect to traffic to have a fruitful experience whilst using the website.

Thirdly, when businesses optimize their website, they also experience improved brand performance. Their brands become exposed to a larger number of people thus, experiencing better recognition. Thereafter, owing from the fact that the business is top-ranked by Google (or any other search company) trust in the brand tends to grow naturally over time, further cementing that particular brand as a leader in its niche. Additionally, current optimization tactics in use today involve the incorporation of social media, which humanizes the brand, thus allowing the brand to grow even further.

The Means To The Optimization End

The optimization process is not a one-size fit all digital marketing strategy. Optimization for different websites and niches are best done using a particular strategy. However, every strategy that an SEO expert agency comes up with will have elements of on-site optimization and off-site optimization.

On-site SEO tactics are employed and implemented on the website itself in aid of the ranking endeavor. These tactics include the use of Meta tags, creating proper navigation for the website, caching the website, compressing website images, and many other optimization tactics. On the other hand, off-site SEO tactics are implemented beyond the website with the intention of improving the rankings. Off-site optimization tactics include attaining backlinks through guest posting, natural link building, and using directory listing with do-follow links.

However, while performing SEO, it is critical for businesses looking for a long-term presence on the internet to employ white hat optimization strategies. The use of black hat strategies exposes the website to automatic and or manual penalties that include loss of rank and in the most severe cases, deindexing.
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Dominate your competition
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